Aldo Ferrari Ginevra approaches shoes through his fascination with the work project developed at the beginning of the 1970’s by Cav. Ottorino Bossi. The long apprenticeship served at the company’s design laboratory in direct collaboration with great names such as: Roger Vivier, Manolo Blahnik, Silvia Fiorentina, Joop and many others, the growing passion, the rigour and sobriety of his initial designs allow him to make his entry as a model maker in various internationally renowned shoe manufacturers. His research, design, and consultancy extends to other countries. Training and artistic connotation reflect the aesthetic canons offered by total comfort which combines fashion and new easy-to-wear technology. His controlled exasperation of the forms, the attention shown in selecting the materials to use, the severity of the project centred around the search for the relationship between shape and valence of use. He takes a look at himself once more by working on the Aldo Ferrari Ginevra range since 1998 - collections of closed shoes and sandals in which he dares to push experimentation and dares to make stylistic choices breaking away from previous patterns. Since 2003 the collections have been extended by adding a new men’s-women’s range of unparalleled sneakers. Unusual colours, unexpected details and mix-match of materials are today the language of the aesthetics of this eclectic interpreter of the history of costume, cosmopolitan collaboration of productions which speak to the world of class and quality.